How To Develop Additional Services At The Resort

Construction of the additional service in the resort is one of the important strategies to help improve the quality of services and attract customers. So, how to develop additional services at the resort is like? Why resort should be at the additional services? The role of additional services in the resort, what is? Business strategy of the resort about the additional services like? Invite you to read through the article below!

Business strategy of the resort about additional services

Why resort should be at the additional services? The role of additional services in the resort, what is?

Resort should be at the additional services because of the following reasons:

Advanced quality of service

Develop additional services at the resort help resort offering our customers more options and more enjoyable experience, thereby improving the quality of services and satisfaction of customers.
Develop additional services at the resort help resort offering our customers more options and more enjoyable experience, thereby improving the quality of services and satisfaction of customers.

Specific as the customers to the resort, in addition to accommodation services, customers also desire to have services guides tourist attractions in the area, or spa services massage relax, eat, drink...right at the resort. If the resort can provide good services, making the customer feel convenient, more pleasant, they will improve the quality of service better.

Increase revenue

Additional services is an important source of income for the resort, helping to increase revenue and profit for the resort.

Because, in addition to charges of stay of guests at the resort, the resort also has a business more other arrays as the cost of the goods, the cost of introduction, guide of attractions for customers...

Make a difference compared to competitors

These additional services help resort make a difference compared to the competitors, attract customers and retain old customers.

To meet the diverse needs of customers to experience complete rest

These additional services help meet the diverse needs of customers to experience complete rest and memorable.

How to develop additional services at the resort is like? Business strategy of the resort about the additional services like? 

How to build additional services in resort development, additional services at the resort

This strategy should be built based on the following factors:

  • Analyze customer needs: Resort should carefully study the needs of target customers, including factors such as age, gender, preferences, economic conditions,... to be able to provide appropriate services.
  • Brand positioning: Resort should be clearly defined brand positioning what is his to be able to choose additional services accordingly. For example, if the resort positioned as high-end resorts, luxury then the additional services need to be refined design class.
  • Resources: Resort should consider their own resources, including financial, human resources, facilities,... to be able to deploy additional services in an effective way.

Additional services at the resort

The role of additional services in the resort so much influence to the resort, because the resort should have added additional services such as spa, restaurant...
The role of additional services in the resort so much influence to the resort, because the resort should have added additional services such as spa, restaurant...

A number of additional services popular at the resort include:

  • Food service: restaurants, bars,... serving diverse dishes, to meet the needs of customers.
  • Entertainment services: activities, entertainment, recreation, such as swimming pool, spa, gym, tennis courts,...
  • Utility services: laundry service, fax, photocopying,...
  • Travel services: Organization of sightseeing tours, explore local time.

In addition, the resort can also deploy additional services and unique, bring own characteristics to attract customers. For example, a resort in Phu Quoc can organize diving operations in the coral sea, a resort in Da Lat can organize activities, cycling, exploring the pine forest...

Resort to note what problems to develop additional services at the resort?

Resort to note what problems to develop additional services at the resort?

To business strategy about the additional services of the resort achieve the effect, there should be close collaboration between the departments in the resort.

  • Marketing department need to plan effective communication to promote additional services to customers.
  • The customer service department should provide information, advice full, accurate to customers about additional services.
  • Operating departments need to ensure quality, provide best service, meet the needs of customers.

To develop additional services of the resort, to note some of the following issues:

  • Identify the needs of customers: additional services need to meet the needs and wishes of the customer. Resort need market research to understand the needs of target customers.
  • Choose the appropriate services: additional services required in accordance with the characteristics of the resort, such as location, scale, and customers.
  • Investment at the right price: Resort should invest sufficient resources to provide the additional services of high quality.
  • Marketing and promoting effective: Resort needs to have marketing strategies and promote effective to introduce additional services to customers.

With the benefits and requirements on the development, additional service at the resort is an important strategy to help the resort to raise service quality and attract customers.

Epilogue

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